Cow dung agarbatti is prepared using purified and dried cow dung, often sourced from indigenous cows. It is blended with natural herbs, medicinal plants, flowers, and essential oils to create a soothing and pleasant fragrance. Unlike conventional incense that uses charcoal and synthetic binders, agarbatti cow dung products are completely natural and free from harmful chemicals.

In traditional Indian households, cow dung has long been considered sacred and is believed to possess purifying properties. When used in incense form, it helps cleanse the surroundings and create a spiritually uplifting atmosphere.